Trivial Musing

I have a love hate relationship with “tailored clothing”. I am all for looking put together but hate looking overly's just doesn’t feel right to me. This is why I often mix tailored and street-wear\casual attire. Unfortunately, certain occasions call for a clean tailored look. When such occasions come about, I try to get past my silly issues by including accessories that are a bit more me. I’ve collected a few of these accessories over the years and recently added the minimalist leather bracelet to the line-up

Less is more...more or less

As SUPERGIANT continues to grow, we are moving toward a vision for new product that is more refined while remaining true to our aesthetics and creative process. Realizing this vision has proven to be a difficult task, but as a result we are becoming more creative in how we maneuver around our limitations. The minimalist up-cycled bracelet is the purest manifestation of both our vision and newfound resourcefulness. Not only is the bracelet sophisticated in its simplicity, but it is made entirely of up-cycled materials. Thanks to a bit of ingenuity and persistence, we are embracing our limitations while not allowing them to keep us stagnant. Interestingly enough we are also honoring a few design principles set forth by Dieter Rams - one of the premier product designers.

The first of Rams' design principle we are embracing is, Good Design Is Environmentally Friendly: Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the life-cycle of the product. We were fortunate to source some great, vegetable tanned, leather that was on verge of disposal by its owner. We also stumbled upon some excellent steel and copper wire that was nowhere near the end of its life cycle. Not only did we keep all of our sourced materials out of the landfill, but we made something functional and beautiful in the process.

The second design principal we acknowledged is, Good Design Is Unobtrusive: Less, but better – because it concentrates on the essential aspects. Design should therefore be both neutral and restrained, to leave room for the user’s self-expression. The clean and minimal aesthetic of the bracelets makes them so versatile that anyone could put one on and their look would still remain balanced.

The third Rams' principal we stand by is, Good Design Is Honest: It does not attempt to manipulate the consumer with promises that cannot be kept. Our bracelets don't try to be anything other than what they are. Simple bracelets made of quality materials.

Additionally, Good Design Is Long-lasting: It avoids being fashionable and therefore never appears antiquated. We believe that the restrained nature of the bracelets’ design make them timeless.

And the last Rams' design principal our vision embraces is, Good Design Is Thorough Down to the Last Detail: Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer. We spent so much time thinking about the execution of our minimalist up-cycled bracelets that our creation process for the bracelets could be considered obsessive for many.

All things considered we couldn't be happier with our results and our minimalist bracelets.

But why?

It would seem that, for many, today's world is filled with choices and means for individual expression. As a result we experiment, to find ourselves, and enter in and out of trends, thoughts, relationships, likes, and dislikes. But as society praises individuality, it also pushes an agenda of conformity. Leaving us with a compulsion to be different just for the trend of being different. This compulsion leads us to create a façade which requires effort in genuinely working to be unique even though it may make us uncomfortable in your own skin. This is not experimentation but a endorsement of in-authenticity in exchange for acceptance. This isn’t an attempt to knock those that are experimenting in and effort to find their own aesthetic, but more so an endorsement for authenticity in whatever it is that one chooses to do. Different is cool, stepping outside of your comfort zone is cool, but doing either thing for the sake of “cool” is…questionable. When it’s all said and done, do what feels right for you.  We would much rather endorse whatever it is that drives you and promotes your authenticity.

Art Therapy

So, May was mental health awareness month, but with the staggering amount of information we consume on a daily basis, it is nearly impossible to filter what is essential to our ongoing psychological well-being. So, shouldn’t we take time to foster good mental health every month? Like many of our friends and acquaintances, we turn to artistic expression to cope with stressful situations and lifestyles. Art is where many of our people find balance, either by creating art, viewing art, talking about art, consuming art, or learning about art. As a universal language, art is a wonderful tool that provides multiple mediums to understanding ourselves and others. We know everyone’s needs are unique and sometimes you just need to talk to a professional in a traditional therapeutic setting. Whatever your preferred form of therapy may be, remember that each one requires authenticity; because without authenticity, you may address the symptoms but the core issue remains.  But don’t worry, we know it is a lot to ask of people, but we just want to see the real personalities behind the creative madness in this world.

Catching up

Its been a while since the last post, but work at SUPERGIANT has not stopped or slowed down. We are still upholding the madness of creativity, its beauty and limitless expression. When it comes to product, we've added several new designs to our inventory and expanded our product line to include accessories. This spring, we ventured outside of our usual colorful palate and introduced our “spring black” with the Coast to Coast t-shirt. Through it all, we are keeping true to our grassroots growth model and connecting with others that share a passion and appreciation for artistic expression. These connections have allowed us to take part in events such as Pentastic open mic and MKE Portal showcase (formerly known as Timbuk-Tuesdays) in Milwaukee and L.O.U.D.'s Soundtrack to Our Lives in Madison, Wisconsin. Each event fosters creativity and provides local talent an opportunity to share their gifts and possibly inspire others to express themselves creatively in one way or another - and that is what SUPERGIANT embraces – approaching creativity with limitless expression. It has definitely been a determined run for SUPERGIANT thus far, and we look forward to continuing the madness throughout the summer of 2017.


Concept to Completion

Red-On-Red Mil
Red Unboxed

The red-on-red Mil sweatshirts are finally in-house and will be available on the website soon.

Anyone interested in ordering one before they hit the site should email for details.

New Sweatshirts


We recently got a small batch of our “Mil” sweatshirts…they’re ridiculously soft and each sweatshirt is hand finished to guarantee the best print quality possible.


Sizes medium and large still available

Email if you are interested

Lost & Found




Ever get that weird lost feeling?  That “I don’t know if I am headed in the right direction, but something about this place is so right” feeling? It can be unsettling until you realize that getting lost is part of the giant adventure called life. So next time you get that weird lost feeling, remember that you may be exactly where you need to be…why not take a look around and enjoy the scenery?




The MKESHIT shirt is inspired by Milwaukee. The city is not perfect but provides great experiences.  Both negative and positive aspects are reflections of what makes Milwaukee what it is…which is an amazing place with a rich history and a great deal of potential. Milwaukee was once an industrial hub where the people used to make shit (MKESHiT) and were more than just passive agents within their communities. So let’s tap into that heritage and that potential. Let’s make art, make a difference, make an impact, MKESHiT.


Some believe the word optimist is synonymous with fool. We disagree. We believe that, unlike a fool, an optimist understands the tyranny of the past, uncertainty of the future, and darkness of the world. It is with this knowledge that the optimist marches through life finding opportunities in the difficulties, focusing on hope instead of despair, and always working towards a better outcome. Are you an optimist?


Thank you to everyone that helped make SUPERGIANT Design a reality.
None of what comes next would be possible without your support!