Less is more...more or less

As SUPERGIANT continues to grow, we are moving toward a vision for new product that is more refined while remaining true to our aesthetics and creative process. Realizing this vision has proven to be a difficult task, but as a result we are becoming more creative in how we maneuver around our limitations. The minimalist up-cycled bracelet is the purest manifestation of both our vision and newfound resourcefulness. Not only is the bracelet sophisticated in its simplicity, but it is made entirely of up-cycled materials. Thanks to a bit of ingenuity and persistence, we are embracing our limitations while not allowing them to keep us stagnant. Interestingly enough we are also honoring a few design principles set forth by Dieter Rams - one of the premier product designers.

The first of Rams' design principle we are embracing is, Good Design Is Environmentally Friendly: Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the life-cycle of the product. We were fortunate to source some great, vegetable tanned, leather that was on verge of disposal by its owner. We also stumbled upon some excellent steel and copper wire that was nowhere near the end of its life cycle. Not only did we keep all of our sourced materials out of the landfill, but we made something functional and beautiful in the process.

The second design principal we acknowledged is, Good Design Is Unobtrusive: Less, but better – because it concentrates on the essential aspects. Design should therefore be both neutral and restrained, to leave room for the user’s self-expression. The clean and minimal aesthetic of the bracelets makes them so versatile that anyone could put one on and their look would still remain balanced.

The third Rams' principal we stand by is, Good Design Is Honest: It does not attempt to manipulate the consumer with promises that cannot be kept. Our bracelets don't try to be anything other than what they are. Simple bracelets made of quality materials.

Additionally, Good Design Is Long-lasting: It avoids being fashionable and therefore never appears antiquated. We believe that the restrained nature of the bracelets’ design make them timeless.

And the last Rams' design principal our vision embraces is, Good Design Is Thorough Down to the Last Detail: Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer. We spent so much time thinking about the execution of our minimalist up-cycled bracelets that our creation process for the bracelets could be considered obsessive for many.

All things considered we couldn't be happier with our results and our minimalist bracelets.